PrintPark chooses the JETvarnish 3D Evo

Turkey - PrintPark, a major player in the packaging industry, chooses a JETvarnish 3D Evo digital finishing press in B1 75 x 120 cm format from MGI.

To differentiate itself and reinforce the attractiveness of its customers' packaging, PrintPark has opted for MGI's digital finishing technology in B1 format. This technology allows the digital application of UV selective varnish and hot foil stamping on a flat or raised surface (from 3 to 230 microns), for short and medium runs, but also for massive versioning campaigns.

In the field of packaging, PrintPark occupies a major place both in Turkey and in Europe. The company was founded in 1974 by Mehmet Dansik, and is now run by his sons Ferit and Turan. It has pursued a strategy based on quality and exceptionality, combined with a strong development of exports. In Monaco, during the last LuxePack exhibition, as in Paris for PCD 2019, the luxury packaging exhibited by PrintPark were unanimously praised for their quality.

PrintPark, a 360° service offer in luxury packaging At the heart of this strategy, a 10,000m2 industrial site located in Istanbul, bringing together under one roof, the entire graphic chain, in order to offer an integrated service to brands, as Ferit Dansik explains:

"Today, clients expect us to square the circle: the ability to help them imagine their packaging; the possibility of validating prototypes very quickly, and then launching production very quickly, with an extreme level of quality, on very variable runs! This need of the brands has led us to master these different expectations internally, with our creative agency, our packaging studio, then an offset printing department equipped with classic and HUV presses, and a very complete finishing workshop".

Digital finishing: a necessity in packaging

In the field of finishing and finishing, PrintPark has until now used traditional technologies such as hot foil stamping and UV varnishing. These technologies are ideal for enhancing packaging, but are no longer sufficient, as Ferit Dansik explains: "The needs of brands are changing very quickly. They are asking us to be more and more agile. Special prints and collector packaging in short and medium runs are in demand. At the same time, we are seeing a strong development of versioning campaigns, which consist in the mass printing of the same packaging in several versions!

The very first MGI Jetvarnish 3D Evo B1 74×120 in Turkey

Starting from this premise, Ferit Dansik decided to look into digital finishing technologies, with the aim of going beyond market expectations: "In a commoditized market, digital finishing was a real differentiation axis for us, allowing us to offer UV selective varnish and hot foil stamping, flat or in relief, in fixed or variable data, on special prints, collector packaging and versioning campaigns, which was impossible with traditional technologies. After studying the market offer, we quickly chose the JETvarnish 3D Evo in B1 format (75×120 cm) from MGI, as much for its industrial production capacities as for the quality delivered, in particular the regularity of the relief varnish application - a real digital screen printing! - the perfection of the flat varnish, and the great finesse of the hot stamping, incomparable, both flat and embossed.

High quality with low UV coating consumption

The acquisition and commissioning of PrintPark's JETvarnish 3D Evo B1 could not have been faster. After initial tests in January 2018 at MGI's European showroom in Fresnes, the contract was signed in June and the press was delivered in September. "The commercial contact with MGI was frank and direct, and the tests carried out in Fresnes convinced us, the files we had sent being particularly complex!" explains Ferit Dansik. "The reception of the Jetvarnish allowed us to notice the quality of the after-sales service proposed by MGI, a strong point to underline, and its arrival inaugurated a new floor of our factory, which will be dedicated to the digital. After 4 months of use, we are very satisfied with the productivity of this press, its high quality level, and its low varnish consumption."

JETvarnish inaugurates PrintPark's digital department

After 4 months of operation, PrintPark's JETvarnish 3D Evo has quickly found its feet within the production team. The company's first step into the digital world, it is the foundation of a department that will develop strongly in the coming months, concludes Ferit Dansik: "With the Jetvarnish 3D Evo from MGI, we have opened up new and very promising markets. We have been able to anticipate the expectations of our customers with whom we work on very innovative packaging. This differentiation clearly encourages us to make digital a major development axis for us! We are delighted to have entered the digital world with MGI!