markets

film & sleeves

The final step in a brand's marketing process, to trigger the act of buying.
Application of a selective UV varnish in relief, according to a 100% digital process, on an MGI JETvarnish 3D Web press, on a film previously printed with a traditional process. The relief of the varnish gives an exceptional aspect to the tube on the shelf, and significantly increases its attractiveness in store.
Digital finishing of a white sleeve, affixed on a bottle of champagne. Application, on MGI JETvarnish 3D Web press, of a UV selective varnish in relief, then of a hot gilding in relief, according to a 100% digital process.
Digital finishing of a heat-shrinkable sleeve affixed to a bottle of champagne. Application of a UV selective varnish in relief, then a hot gilding in relief, according to a 100% digital process, on an MGI JETvarnish 3D Web press.
Application of a UV selective varnish in relief then a hot silvering, according to a 100% digital process, on a MGI JETvarnish 3D Web press, on a film previously printed with a traditional process. The embossed varnish and silvering give an exceptional aspect to the tube on the shelf, and increase its attractiveness in stores.
Digital finishing of a white sleeve, affixed on a bottle of champagne. Application, on MGI JETvarnish 3D Web press, of a UV selective varnish in relief, then of a hot gilding in relief, according to a 100% digital process.

Flexible packaging and heat-shrinkable sleeves are a key segment of the packaging world, in markets as varied as food, consumer products, pharmaceuticals, cosmetics and industry.

Because 82% of the purchase decision is made in-store, at the very moment of purchase, the heat-shrink sleeve or flexible packaging is the final step in a brand's marketing process, to trigger the act of purchase.

Shrink sleeves, tubes, flexible barrier packaging, pouches and bags, MGI offers a whole range of digital printing and finishing presses, adapted to the different markets of flexible packaging and sleeve.

Short and medium runs, variable data, long series, versioning: MGI technologies allow the production of heat-shrinkable sleeves or flexible packaging with high added value, which stand out from the crowd on the shelf, to facilitate the act of purchasing.

equipment addressing the market