MGI's ennoblement is highly acclaimed
Major Champagne brands choose MGI Digital Technology's selective UV varnish and digital hot foil stamping
During the last Pack & Spirit exhibition which took place in Reims on April 3rd and 4th, the French manufacturer MGI Digital Technology received the 2019 Technological and Application Innovation Award, for the tactile sensory dimension that it is now possible to give to a sleeve!
Its digital press JETvarnish 3D Web is indeed the only technology allowing to apply on a heat-shrinkable film, a UV selective varnish and a flat or relief hot stamping, in fixed or variable data!
A well-established event in the world of champagne and spirits, the Pack & Spirit trade show allows champagne and spirits producers to meet with label, case and packaging printers specializing in the sector.
The highlight of this event, which takes place in a famous place in the world of champagne, the Caveau Castelnau, is the awarding of the Technological Innovation and Application Innovation prizes by a jury composed of packaging buyers from the most prestigious wineries in the region, as well as personalities from the world of packaging and labels (Lanson, Veuve-Clicquot, Martell Mumm, Infinite Eight, Deutz, CCI de la Marne, Institut Georges Chappaz...).
An MGI global innovation that increases the attractiveness of a sleeve on the shelf tenfold
This year, MGI Digital Technology had decided to highlight a world innovation, the ability of its JETvarnish 3D Web digital reel-to-reel finishing press to apply a UV selective varnish and a real flat or embossed hot foil on a heat-shrinkable film!
In fact, sleeves finished with MGI's JETvarnish 3D Web take on a tactile dimension that was previously impossible to achieve, both because of the possibility of creating embossing-type effects (up to 200 microns) and because of the fineness and high gloss of the gilding. Combining flat varnish, relief varnish and gilding gives the bottles a sensoriality that literally boosts their impact on the shelf. 100% digital, this technology also allows to apply the varnish and the gilding as well in fixed data as in variable data, whether it is images, texts, codes, numbers...
The JETvarnish 3D Web allows for versioning campaigns or unique bottles, for marketing operations with very high added value. The major brands praise MGI's digital finishing This worldwide innovation, which is revolutionizing the sleeve market, was literally acclaimed by the jury, which unanimously awarded a double prize to MGI, that of Technological Innovation but also Application Innovation!
A first for Pack & Spirit. In its deliberation, the jury praised "the very high level of quality and finesse of both the varnish and the gilding", as well as "the very high gloss of the gilding". The Jury was seduced by the new way MGI makes the sleeves tactile and customizable (embossing effect). It should be noted that if the application on shrink film was unanimously approved, it was the same for the adhesive labels (also ennobled on JETvarnish 3D Web), and for the cardboard (cases, boxes), ennobled on JETvarnish 3D sheet to sheet (B1 and B2). The strong point highlighted by the jury: the capacity of MGI's JETvarnish technology to carry out all kinds of print runs, from prototyping to large-scale production, in fixed or variable data.
The highlight of these brands are big versioning campaigns for sleeves and cases, and even big series of packagings all different from each other!